Born on January 10, 1940, in León, Guanajuato, Mexico, Rodrigo Lemus grew up in an era marked by social and economic changes in mid-20th-century Mexico. From a young age, he embraced the values of hard work and family, common in a city that was then beginning to establish itself as an important industrial and commercial center in the Bajío region. During his youth, he witnessed the rise of the footwear industry, a hallmark of León, which profoundly influenced his outlook on work and entrepreneurship. He dedicated much of his life to productive activities that strengthened the social and economic fabric of his community. Throughout his life, he faced the challenges of a changing era, but also enjoyed the advances in education, healthcare, and technology that transformed daily life in Mexico. His story reflects the spirit of a generation that lived with dignity, responsibility, and a deep love for their land.
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